It made me look

After a hefty but enjoyable meal at the in-laws, we took our usual route back from Wakefield to Leeds one Sunday afternoon. But this wasn’t any normal Sunday afternoon as something caught my eye as we drove past Duke Street.

This….made me look, and put a smile on my face.

There’s clearly some construction work going on at Munro House, but Cafe 164 has managed to use this to their advantage. This is when advertising works. It was a simple, no-nonsense, straight talking post. It caught my attention, and I’m sure it would have caught many others’.

I couldn’t resist. I had to tweet them and applaud them for their efforts.  And their engagement with their customers are great too..

We’re all aware customer engagement is key if you want to be successful in social media. By engaging with your customers, you are actually supporting their journey from start to end. It’s about having a two-way-communication with them. It’s also about building trust and creating long-term customer loyalty.

Lots of big brands do it well on social media now. But ask me a few years ago, and I would have had a long list for you.

For now, I’ll just be planning my next trip to Cafe 164. Anyone up for some coffee?

Let’s get Fruity!

Welcome to Satsuma’s first blog post. Shall we start by getting fruity?

The first question we’re often asked is, “What’s the difference between a satsuma and a clementine/mandarin/tangerine?”

OK, well it’s not really the first question we were hoping for, but since it’s been asked, let us explain.

So a satsuma, Citrus unshiu (to be precise), is a seedless and easy-peeling variety of citrus fruit first introduced to Europe from the Japanese province of the same name in the early 1800s. Originally, they come from China where they have been cultivated for about 2,400 years. The satsuma is essentially a type of mandarin although there seems to be some controversy in citrus taxonomy circles (!) on whether satsumas are a separate derived species, or a cultivated type of mandarin. Similarly, tangerines are also a type of mandarin and clementines are a hybrid between tangerines and sweet oranges. Now we could get really detailed about this – anyone for a kishu or murcott? There are, it transpires far more species/varieties/hybrids than you might think, certainly more than we thought before writing this article.

So why are we called Satsuma? Well, it just fits our brand perfectly:

  • Cheap, easy-to-peel and no annoying pips! Cost effective, simple solutions that can be accessed by a range of companies focussed on generating tangible returns.
  • Fresh and zesty! Companies need to be bold and innovative with their marketing if there are to stand out from the crowd.
  • …and let’s face it, one or two fairly successful companies seem to have done quite well out of fruit based branding. Anyone for an apple? We’ve got ambition.

Being called Satsuma means we can also justifiably reinvigorate the lemon trick. Not heard of the lemon trick? Get in touch and we’ll tell you all about it.

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