More than just logos, tag-lines, fonts and colours; your brand is how your customers perceive you, your company and your values. You can influence your brand, but ultimately it is your customers that own your brand.
Branding isn’t just about logos etc. but it is part of the mix and we will help you with a new logo, set-out your brand guidelines to ensure your brand doesn’t get diluted and provide you with all the elements you need to make use of your branding in any circumstance. We will also help you implement your brand on your most needed business documents, including:
- Business cards
- Compliment slips
- Headed paper
- Invoice templates
- Quotation templates
- Microsoft PowerPoint and Word templates, we can also provide templates for other popular office software (e.g. Google Slides)
- …and any other business stationery you need.
We are also happy to assist you with design and procurement of branded merchandise. We love to create stand-out “freebies” that will be appreciated by your clients and get you maximum exposure.
If it’s your customers that own your brand, how can you improve your customers and your potential customers perception of your business? The answer is brand nurturing, but the specifics of what this entails will depend on your aims, your industry, your market and values. It’s a complicated business so get in touch and we can discuss your requirements in detail.
It is important to keep your branding up to date and reflective of your business. You can see what we think of re-branding below; the most effective way is to gradually and continuously “tweak” your branding to keep it fresh without making your existing branded collateral outmoded.
First of all, stop! Re-branding is an expensive and disruptive exercise. Only consider re-branding if you believe that your current brand is damaging your business and cannot be repaired. If that’s the case then by all means we will be happy to help you with a project to re-brand your company. This project would include:
- Assessment and critique of where your branding went wrong. Is there any opportunity to rescue your current brand? How can you avoid making the same mistakes with our new brand?
- A full audit of all your current collateral and prioritised timescale (i.e. a plan) for regeneration
- Release and brand nurturing
- Review and market research at appropriate intervals